Grace Zhang

Grace Zhang

&

&

student

student

Artist

Artist

Grace zhang

Grace zhang

@

@

Media Studies

Media Studies

UC Berkeley

UC Berkeley

An art lover and a student at UC Berkeley. Catch her working on her next art project, ​creating yet another Pinterest board, and drinking fruit tea with aiyu jelly!

An art lover and a student at UC Berkeley. Catch her working on her next art project, ​creating yet another Pinterest board, and drinking fruit tea with aiyu jelly!

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As the Exhibition Coordinator Intern at the​ John Michael Kohler Art Center, I led the ​curation and layout design for the "Cultural ​Asset Mapping in Sheboygan" exhibition. This ​project aimed to visually map the city's cultural ​landscape in an interactive and evolving way, ​encouraging visitors to not just observe, but ​actively contribute to Sheboygan's ongoing ​cultural story.

As the Exhibition Coordinator Intern at the​ John Michael Kohler Art Center, I led the ​curation and layout design for the "Cultural ​Asset Mapping in Sheboygan" exhibition. This ​project aimed to visually map the city's cultural ​landscape in an interactive and evolving way, ​encouraging visitors to not just observe, but ​actively contribute to Sheboygan's ongoing ​cultural story.

Challenge:

The key challenge was to design an exhibition that represented Sheboygan’s diverse ​cultural fabric, while also incorporating an interactive element that would engage and ​involve the local community in a meaningful way. We needed to balance curated ​artwork with participatory design, ensuring the exhibit was both informative and ​accessible.

My Role & Approach:

With the purpose in mind, I curated pieces from local artists and students, highlighting ​diverse cultural assets, and incorporated an interactive map as the centerpiece of the ​exhibition, where visitors could add their own cultural points of interest.

Design & Curation:

I worked closely with artists and educational institutions to source original artwork and ​curated the space to ensure a cohesive flow between static displays and interactive ​elements. The exhibition’s layout allowed for visitor interaction by allowing viewers to ​draw their own drawing of Sheboygan county, balancing the traditional displays with ​modern, participatory design.

Outcome:

The exhibition received strong community feedback, with high visitor participation in ​the interactive elements. It successfully engaged audiences of all ages and earned local ​media attention for its innovative approach to cultural mapping, solidifying the center’s ​reputation for dynamic, community-driven exhibitions.

Challenge:

The key challenge was to design an exhibition that represented Sheboygan’s diverse ​cultural fabric, while also incorporating an interactive element that would engage and ​involve the local community in a meaningful way. We needed to balance curated ​artwork with participatory design, ensuring the exhibit was both informative and ​accessible.

My Role & Approach:

With the purpose in mind, I curated pieces from local artists and students, highlighting ​diverse cultural assets, and incorporated an interactive map as the centerpiece of the ​exhibition, where visitors could add their own cultural points of interest.

Design & Curation:

I worked closely with artists and educational institutions to source original artwork and ​curated the space to ensure a cohesive flow between static displays and interactive ​elements. The exhibition’s layout allowed for visitor interaction by allowing viewers to ​draw their own drawing of Sheboygan county, balancing the traditional displays with ​modern, participatory design.

Outcome:

The exhibition received strong community feedback, with high visitor participation in ​the interactive elements. It successfully engaged audiences of all ages and earned local ​media attention for its innovative approach to cultural mapping, solidifying the center’s ​reputation for dynamic, community-driven exhibitions.

As the Design Intern for ​the Chinese Student ​Association (CSA), my ​focus was on creating a ​visual identity that reflects ​the club's friendly, ​welcoming atmosphere.

As the Design Intern for ​the Chinese Student ​Association (CSA), my ​focus was on creating a ​visual identity that reflects ​the club's friendly, ​welcoming atmosphere.

Instagram:

As the Design Intern for the Chinese ​Student Association’s Welcome Week, I ​designed Instagram posts to promote ​events aimed at new members and created ​a new logo to establish a friendly, cohesive ​brand. The Instagram posts featured ​collage-style layouts with candid photos ​and hand-drawn elements, presenting the ​club as approachable and community-​focused. This design helped new students ​feel connected and encouraged to attend ​events.

Instagram:

As the Design Intern for the Chinese ​Student Association’s Welcome Week, I ​designed Instagram posts to promote ​events aimed at new members and created ​a new logo to establish a friendly, cohesive ​brand. The Instagram posts featured ​collage-style layouts with candid photos ​and hand-drawn elements, presenting the ​club as approachable and community-​focused. This design helped new students ​feel connected and encouraged to attend ​events.

Logo Design:

The logo design drew inspiration from the Year of the Dragon, incorporating a soft, ​cartoon-style dragon holding a flower, symbolizing growth and community. I used ​rounded lines and warm pastel tones to make the design approachable and inviting. ​The dragon, a symbol of strength and unity, added cultural relevance while aligning ​with CSA’s values of nurturing personal connections within the student body.

Outcome:

Both the Instagram posts and logo successfully reinforced CSA’s identity as a ​welcoming and close-knit community. The posts currently released have boosted ​engagement on social media, while the logo became a memorable symbol that ​resonated with current and prospective members, enhancing the club's overall visibility ​and appeal.

Logo Design:

The logo design drew inspiration from the Year of the Dragon, incorporating a soft, ​cartoon-style dragon holding a flower, symbolizing growth and community. I used ​rounded lines and warm pastel tones to make the design approachable and inviting. ​The dragon, a symbol of strength and unity, added cultural relevance while aligning ​with CSA’s values of nurturing personal connections within the student body.

Outcome:

Both the Instagram posts and logo successfully reinforced CSA’s identity as a ​welcoming and close-knit community. The posts currently released have boosted ​engagement on social media, while the logo became a memorable symbol that ​resonated with current and prospective members, enhancing the club's overall visibility ​and appeal.

As the founder and Editor-in-Chief of the Iridescence Literary Magazine, I aimed to ​create a visually compelling platform to showcase the artistic and literary talents ​within my school and community. I designed each magazine cover to reflect the ​thematic essence of each issue, focusing on vibrant, imaginative visuals that captured ​attention and set the tone for the content inside. My approach combined bold, ​illustrative designs with thoughtful typography to ensure each cover stood out as a ​work of art in itself.

In addition to the cover design, I led the team in curating the art and layout of the ​magazine. This included selecting student artwork, coordinating with writers, and ​overseeing the overall visual flow of each issue. I collaborated with my team on the ​interior design, ensuring a seamless integration of art and text that enhanced the ​reader's experience while maintaining a professional, artistic aesthetic.

This project exemplifies my passion for design and visual storytelling, demonstrating ​my ability to merge art direction and editorial leadership in a way that fosters ​creativity and elevates the work of young artists. Iridescence continues to be a vibrant, ​visual platform that showcases the power of design in shaping a community's artistic ​expression.

As the founder and Editor-in-Chief of the Iridescence Literary Magazine, I aimed to ​create a visually compelling platform to showcase the artistic and literary talents ​within my school and community. I designed each magazine cover to reflect the ​thematic essence of each issue, focusing on vibrant, imaginative visuals that captured ​attention and set the tone for the content inside. My approach combined bold, ​illustrative designs with thoughtful typography to ensure each cover stood out as a ​work of art in itself.

In addition to the cover design, I led the team in curating the art and layout of the ​magazine. This included selecting student artwork, coordinating with writers, and ​overseeing the overall visual flow of each issue. I collaborated with my team on the ​interior design, ensuring a seamless integration of art and text that enhanced the ​reader's experience while maintaining a professional, artistic aesthetic.

This project exemplifies my passion for design and visual storytelling, demonstrating ​my ability to merge art direction and editorial leadership in a way that fosters ​creativity and elevates the work of young artists. Iridescence continues to be a vibrant, ​visual platform that showcases the power of design in shaping a community's artistic ​expression.